What is the difference between michelob ultra and light

According to market research firm IRI, dollar sales of Mich Ultra siblings Budweiser and Bud Light both declined during the first four months of 4. Michelob Ultra dollar sales increased When Anheuser-Busch announced its first-quarter results to industry members in , it brought another win to light: Michelob Ultra became the third-largest beer brand in the U. That put it behind No.

In , innovations started ramping up. Speaking to Fortune, Spiros Malandrakis, head of alcoholic drinks at research firm Euromonitor International, said Michelob Ultra capitalized on the rising trend of health and wellness more than any other premium lager.

So, the message is clear: This light lager is for youthful, active types and marathon runners, right? Not so fast. It turns out the young, sporty audience Michelob Ultra enjoys today was an accident. According to AdAge , Michelob Ultra launched with a different target in mind: baby boomers.

No matter what you're drinking, alcohol is still alcohol. Science says habitual binge drinking can have very serious long-term consequences , like accelerating the clogging of arteries. That being said, Pure Gold is one of many tasty light beers that'll help you cut back on calories and carbs the next time you head the to bar — just be prepared to pay more than you're used to, because it's organic.

And if you're looking for more tips on how to make your night out a little healthier, click here. United States. Type keyword s to search. Today's Top Stories. As more people get on the fitness bandwagon, light beers offer many an opportunity to enjoy a light beer without feeling guilty about thrashing their diet.

Craft breweries offer light beer options along with their mainstream counterparts. One of the better-known entrants in the light beer market is Michelob Ultra, which is a part of Anheuser-Busch , the company that has produced many popular varieties of beer such as Stella Artois, Bud Light, Budweiser , Shock Top, Hoegaarden, and Busch Beer.

However, when you're narrowing down options, you may find that Michelob Ultra is not the best pick in this category. Read on for more details. Michelob Ultra is basically a pale brew that is low on calories. As per its official website , each drink has just 95 calories and 2.