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Your Reason has been Reported to the admin. Fill in your details: Will be displayed Will not be displayed Will be displayed. Share this Comment: Post to Twitter. Already an ET Prime Member? Sign In now. Limited Access. Subscribe with Google. Yearly Save Exclusive invites to Virtual Events with Industry Leaders. Starbuck was the name of the first-mate of the whale-ship Pequod, the ship in Moby Dick. The background of the Starbucks Coffee founders would seem enough to suggest a connection to this literary classic.
Bowker was a writer, Baldwin was an English teacher, and Siegl was a history teacher. They opened the first store in , and called it Starbucks Coffee, Tea, and Spices. The spin the Starbucks website puts on their Moby Dick-ish name is that it is said to "evoke Local appeal plus boobs equals surefire success, and you don't even need a '70s-era MBA textbook to tell you that.
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